Luxury fashion has long been synonymous with extravagance and excess, characterized by high price points, exclusive clientele, and a focus on prestige. However, in recent years, there has been a notable shift in the industry's approach, driven by growing awareness of environmental and social issues– that is sustainability! A recent study shows that Gen Z and Millennials prioritize sustainability in their buying decisions, leading them to prefer eco-friendly and socially responsible clothing brands and opt for second-hand or vintage clothing. As consumers become more conscious of the environmental and social impacts of their clothing choices, they're seeking alternatives that prioritize...