Luxury fashion has long been synonymous with extravagance and excess, characterized by high price points, exclusive clientele, and a focus on prestige. However, in recent years, there has been a notable shift in the industry's approach, driven by growing awareness of environmental and social issues– that is sustainability! A recent study shows that Gen Z and Millennials prioritize sustainability in their buying decisions, leading them to prefer eco-friendly and socially responsible clothing brands and opt for second-hand or vintage clothing. As consumers become more conscious of the environmental and social impacts of their clothing choices, they're seeking alternatives that prioritize...

The fashion industry is one of the primary culprits behind environmental degradation and social injustices worldwide. From excessive water usage and pollution to labor exploitation and wasteful practices, traditional fashion norms inflict significant harm on both people and our planet. As concerns deepen regarding these issues, the call for sustainability in fashion rings louder than ever. Unlike its conventional counterpart, which often prioritizes profit margins and rapid turnover, sustainable fashion champions eco-friendly materials, ethical labor standards, and innovative production techniques. It embodies a comprehensive approach to design, manufacturing, distribution, and consumption, striving to foster a fashion industry that's both fairer...